Case Study: Aston Martin F1

Premium Partnership Launch Films That Don’t Compromise

The Challenge

Client: Aston Martin Formula One Team
Project Type: Ongoing partnership, multiple sponsorship announcement films.
Timeline Range: 1-3 weeks per project.
Standard: Premium brand quality, non-negotiable.

Aston Martin F1 is a premium brand operating at the highest level of motorsport. When they announce new partnerships, the content has to match their brand standards. There’s no room for ‘good enough’.

The Problem?

Sponsorship deals can’t be announced until contracts are signed. This means announcement videos often have brutally short turnaround times, ranging from three weeks down to just one week. For most agencies, this creates an impossible choice: speed or quality. For Aston Martin F1, there is no choice. It has to be both.

That’s why they keep coming back to Emotive 3D.

The Constraint

Partnership announcements are high-visibility moments for both Aston Martin F1 and their sponsors. The films need to meet premium brand standards (both AMF1 and sponsor), work across multiple formats (30s, 15s, various aspect ratios), deliver on unpredictable timelines (driven by contract signing) and launch on schedule (social media, press releases, launch events).

Unlike typical marketing content, these aren’t ‘nice to have’. They’re contractually committed deliverables with fixed deadlines and zero flexibility.

Why We’re Their Go-To Partner

Premium brands don’t compromise on quality. When timelines compress, they need a partner who can move fast without cutting corners.

We’ve built a relationship with Aston Martin F1 based on proactive concept development (we suggest ideas when we know the industry, even before we know the exact brand), premium execution under pressure (meeting their exacting standards, every time), award-winning results (our work for AMF1 has won multiple international awards) and repeat trust (they keep coming back because we deliver).

Project 1: Puma x Aston Martin F1
‘Bring The Heat To The Street’

Timeline: 3 weeks

Deliverables: 30s and 15s edits, multiple aspect ratios

The Concept:
A fully animated puma prowling in the shadows around the AMF1 car inside a moody, atmospheric room. As the camera pulls back, the reveal: it’s all happening inside a giant Puma shoebox. The car races out of the box and into a detailed urban cityscape.

Creative Lead: Martin O’Connor (Head of Creative)

The Challenge: High level of environmental detail, character animation (puma), seamless transition from intimate space to expansive city

The Result:
• Platinum Viddy Award.
• Silver Collision Award for Excellence in 3D Animation.
• Successfully launched Puma x AMF1 partnership across global social channels.
• Gained over 1 million views on Aston Martin F1’s Instagram channel.

Project 2: Arm x Aston Martin F1
The Journey Through Technology

Timeline: 2 weeks

Deliverables: 30s and 15s partnership announcement film

The Concept:
The camera travels through the bodywork of the AMF1 car, diving through cables and mechanical workings, into the processing chip (showcasing Arm’s technology), then bursting back out through the car as it races into the distance.

The Challenge:
Technical accuracy (real car internals plus Arm chip architecture), seamless camera movement, premium cinematic finish

The Result:
• Platinum Hermes Creative Award
• Showcased Arm’s technology integration in a visually compelling way
• Successfully communicated technical partnership to both motorsport and tech audiences
• Gained 469k views across Aston Martin F1’s Instagram channel.

Project 3: CoreWeave x Aston Martin F1
Wind Tunnel Visualisation

Timeline: 1.5 weeks (shortest turnaround)

Deliverables: Partnership announcement film

The Concept:
We built a full 3D model of Aston Martin F1’s new wind tunnel facility before it was officially opened. The film shows the car on the testing floor, turbines in motion, with digital data visualisation streaming off the car. The car then bursts down the wind tunnel in dramatic slow motion, passing through the spinning turbines.

The Challenge:
Model an unreleased facility, technical accuracy of wind tunnel operations, dynamic data visualisation, cinematic slow-motion execution, all in under two weeks

The Result:
Delivered on time, on brand, exceeding client expectations despite the compressed timeline.

Early Concept Development

When we know a partnership announcement is coming (even without knowing the exact brand), we start developing concepts based on the industry sector. This means when the contract is signed and the clock starts, we’re already ahead.

Parallel Execution

We build, render and iterate simultaneously across different sections of the film. While one sequence renders, we’re building the next and refining the previous.

Client Collaboration

Regular WIP reviews keep AMF1 and sponsor stakeholders aligned. Feedback is integrated continuously, not saved for a final reveal.

Multi-Format Delivery

Every project is delivered in multiple lengths (30s, 15s) and aspect ratios (16:9, 9:16, 1:1) to maximise distribution across social platforms and press channels.

Premium brands need premium partners.

Aston Martin F1 trusts Emotive 3D because we understand their brand standards and won’t compromise, we’ve proven we can deliver under extreme time pressure, our work has won international creative awards and we’re proactive partners, not just order-takers.

The proof? They keep coming back.

Awards Won for Aston Martin F1 Work

Platinum Viddy Award (Puma partnership film)

Silver Collision Award for Excellence in 3D Animation (Puma partnership film)

Platinum Hermes Creative Award (Arm partnership film)

Services Delivered:

• Concept development and creative direction.
• Full 3D animation and CGI.
• Motion graphics and visual effects.
• Multi-format delivery (30s, 15s, various aspect ratios).
• Technical visualisation (wind tunnel, chip architecture, mechanical internals).

Tools Used:

• Cinema 4D (3D modelling and animation).
• After Effects (compositing and motion graphics).

Timeline Range: 1-3 weeks per project.

Sectors: Motorsport, Premium Automotive, Technology Partnerships.

What This Demonstrates

For premium brands facing unpredictable partnership announcement timelines, you don’t have to choose between speed and quality. The right partner delivers both, consistently. Repeat relationships are built on trust earned through results.

When your brand reputation is on the line and the deadline is immovable, you need a partner who understands what’s at stake.

Need premium CGI for high-stakes launches?

Let’s talk: neil@emotive3d.com