How to Make Your Trade Fair Content Stand Out
In today’s fast paced digital landscape, animation plays a crucial role in storytelling, marketing and entertainment. From exciting brand campaigns to hyper realistic CGI visuals, animation has the power to engage audiences like no other medium. At Emotive 3D, we specialise in creating high-quality animations that bring concepts to life with precision and creativity.
The Hero Piece
Leading the Charge Hero Film
For the initial draw, we created Leading the Charge — a CGI film showing a Clarios-branded truck powering through dramatic mountainous terrain. As it moved, key messaging about Clarios’ battery tech formed from animated particles, then dispersed into the environment.
This high-energy visual looped on a large screen at their stand, acting as the hero asset. It didn’t just look good — it did its job. People stopped, watched and walked in.
Connected Services, Consistent Style
Beyond the hero film, we built a suite of supporting content to walk visitors through specific product features — including a series focused on Connected Services, which showcased the intelligence behind Clarios batteries and where the tech is heading next.
A New Level of Battery Intelligence
We created this video for Clarios to showcase at international trade fairs, using slick 3D animation and motion graphics to highlight their battery tech across different vehicle types.
The visuals were designed to adapt easily between events, switching focus between passenger and commercial vehicles to suit the audience. It helped Clarios grab attention on the stand and deliver a clear, professional message.
The Benefits, Commercial Fleet Operators
This video for Clarios was built to highlight the benefits of their battery solutions for commercial fleet operators.
Using clean, focused 3D animation, we showed how reliable power supports uptime, efficiency, and long-term cost savings. It was designed for trade fair use, giving Clarios a clear, engaging way to speak directly to fleet managers and decision-makers.
The Benefits, Passenger Vehicles
This Clarios video focused on the benefits of their battery technology for passenger vehicles. Through sharp 3D animation, we highlighted key features like reliability, safety, and performance in everyday driving.
It was designed to support trade fair conversations by clearly showing why Clarios batteries are a smart choice for modern vehicles and consumers.
Welcome to the Future
This video for Clarios looked ahead to their future tech, showcasing innovations in battery intelligence and sustainability. We used sleek 3D animation to bring their forward thinking approach to life, helping position Clarios as a leader in energy storage at trade fairs and industry events.
The films were flexible too.
We adapted them between trade fairs to suit different audiences, switching visuals between cars, vans and European or North American trucks depending on the focus of each event. This meant each version felt relevant to the people we were speaking to, whether it was a commercial vehicle crowd or a more consumer led audience.
Merging with Event Visuals
These films were stylised in a clean wireframe look, using Clarios’ branded colours and graphic elements to keep everything consistent. We also extended the visual style across the physical booth — with print elements that mirrored the digital environment, creating a unified, immersive space.
What’s Next? Interaction
Looking ahead, we’re working with Clarios to build interactive experiences for trade shows, giving visitors a hands on way to explore the product ecosystem. Whether it’s touchscreen driven journeys or motion triggered content, the goal stays the same: attract attention, spark interest and make the brand the one people remember.
Trade fair content shouldn’t be wallpaper. Done right, it makes you the one people talk about.
Planning for a trade fair or expo? If you want content that draws a crowd and sticks in people’s minds, let’s talk.
